Events are some of my favourite assignments – I love being immersed in the atmosphere.
Every event needs a unique approach and this article outlines the basic planning I use to successfully document an occasion.
A nice, chunky, in-depth meeting with your client is a no-brainer. Gather all the information about the agenda in advance and remember that no detail or question is insignificant.
It is imperative to determine the crucial elements:
What is the event about? Who will be there? Are there sponsors or stallholders? Is it an annual occasion? What is the space and lighting like? Will I be fed? Does the client need photos for immediate use?
Compose and sign off on a batting order emphasizing your own priorities and timings to refer to on the day.
Preparing this well in advance will highlight any issues to raise with your client.
A second photographer might be necessary if certain elements are scheduled simultaneously – or a decision needs to be made.
Plan your arrival to include “walking the course” -making any helpful notes on your batting order. Timing is vital. If the schedule is tight, move on when you have the shot.
Speaker photos must be flattering and energetic. Concentrate on this from the moment they get on stage. Get half the job done by scouting out ideal positions beforehand.
A panel discussion requires a group shot and each panellist engaging in the topic.
Photos of a full auditorium, a huge exhibition space and audience engagement are brilliant!
Sponsors and stallholders should be appropriately acknowledged.
They help to finance the event thus paying for part of your bill.
You must make time to treat them like clients.
As well as a staged group shot, cover the busy stand interacting with people.
If are providing furniture or drinks, speak to them about their ideal photo.
Good attendance is an essential part of any event’s success. Busy images of people enjoying themselves and feeling included will attract next year’s attendees.
Lunch, coffee, and drinks breaks are ideal opportunities as well as attendees engaging in activities. Choose your angles deliberately.
The arrival space is a great spot to show the hosts meeting and greeting.
Get a feeling for the location’s space and architecture. There may be a feature that captures the attention of the guests.
Group shots of the organizers – sometimes with guests – are important. This can be difficult as they will be busy hosting the event so PLAN IT and PUSH FOR IT.
ALWAYS be ready for the moments that are gold dust…and don’t be shy in getting them:
Best advice for shooting an event?
Preparation.
Preparation.
Preparation.
Everything will fall into place if you have done the preparation.
Ingrid Weel 